About us
Behind the scenes at Beyond
Our Story
Founded in 2006 in Casablanca, the Moroccan Franchise Federation emerged from a clear observation: franchising holds tremendous potential for job creation and know‑how transfer, yet remains under‑developed in Morocco.
Initiated by pioneering entrepreneurs, the FMF set a two‑fold ambition: structure the local ecosystem and build gateways to international markets.
Eighteen years on, we unite 120+ brands—from bold start‑ups to multinational networks—around a shared commitment to excellence and ethics.
Our Mission
Educate, Innovate, Advocate – three pillars, one goal: elevate Moroccan franchising.
- Educate: FMF Academy, e‑learning modules and tailored coaching for future franchisors and franchisees.
- Innovate: applied‑research programmes, university partnerships and the “Franchise Lab” competition spotting tomorrow’s concepts.
- Advocate: constructive lobbying with ministries, legal & fiscal position papers, collective support in times of crisis (e.g., COVID‑19).
President’s Message
Laying the Foundation for Growth
Franchising is a powerful tool for job creation, skill transfer and economic inclusion. The FMF was created to unlock that potential and give it structure, voice and reach.”
Meet our members
We work for you
We’re proud to partner with forward-thinking brands that trust us to bring their visions to life. Together, we achieve remarkable results
Do you want to grow your business?
We can do it together
