Federation of Moroccan Franchises

Empowering Moroccan Franchising Since 2006

We educate emerging franchise talent, innovate with industry leaders, and advocate for a thriving franchise environment. Our mission is simple – help you grow and prosper.

Who We Are Explore the 2026 Exhibition

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Our 3‑Pillar Mission

Uniting brands and innovators to drive growth in the Moroccan franchise landscape through education, advocacy, and innovation.

Educate & Inspire

Certified training programmes and masterclasses led by international experts.

Innovate & Accelerate

A living lab driving research and new standards to anticipate tomorrow’s markets.

Advocate & Protect

Acknowledged spokesperson for Moroccan networks, lobbying for a favourable legal and fiscal framework.

Spotlight: Franchise Exhibition Morocco 2026

Africa’s Premier Franchise Event – 2026 Edition: After a resounding inaugural event in 2025, the Franchise Exhibition Morocco is back with even greater ambition.
Casablanca • 15–17 April 2026
Three days, 150+ flagship brands, 30 industry talks & start‑up pitch zones.

Get Details Video Exhibition 2025

Key Figures (2025)

The FMF works tirelessly to make sure our members thrive today and into the future.

Years of expertise

Brands supported

120 +

Partner countries

12 +

President’s Message

It’s not a promise. It’s a plan.

“Our nation brims with talent and promising concepts. At the FMF, our mission is to transform this energy into sustainable networks that create value and jobs. Together, let’s make Morocco a franchising hub for Africa and beyond.”

Si Mohamed El Fan

President of FMF

We love them

What our members have to say

"FMF was the spark we needed. In just one year, we launched seven franchise locations—thanks to their network, guidance, and the credibility they bring.!"

Amine Semlali NiceBurger

"The Franchise Exhibition Morocco gave us the exposure we needed. We connected with foreign investors and unlocked real opportunities for international growth."